Social Media Strategic Plan
Outline what business goals are trying to be accomplished with Facebook. Translate those into social goals with relevant content strategy and customer profiles in order to achieve them.
Create Content & Ad Campaigns
With Facebook’s advanced targeting tools, your business’s message needs to translated into different type and style of content in order to resonate with your customer profiles and different Facebook Ad Placements.
Community Management
Content creates communication. The most crucial step in closing customers with Facebook is chatting with potential leads and walking them through the sales process, providing information, educating them and closing the sale.
Custom Audiences &Â Remarketing
Not every lead is closed on the first round of advertising. Creating custom audiences with these folks and remarketing to them in the future allows a brand to educate the same leads until they’re closed as customers.
Monitor, Analyze, Tweak & Repeat!
With Facebook providing real-time updates on ad performance, monitoring ads are essential to maximizing ROI on that marketing budget. After marketing campaigns are complete, it’s time to analyze what worked, what needs tweaking and repeating the process.