Rebranding Chetsons for their 20 year anniversary

After 20 years, Chetsons grew from a luxury men's footwear store to a luxury footwear and clothing store for all and they wanted a new identity to represent this growth.

Project Details

Chetsons was founded in 1992 as a brand that sold premium men's footwear. 20 years later Chetsons has evolved into a premium footwear and clothing store for everyone. They wanted a logo that represented this new phase of their journey and after a few concepts, the brand loved the idea of a family shopping to show the new chetsons for years to come.

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