Our client owned a niche store and wanted to venture into creating an online E-Commerce brand. After several meetings we decided the brand would be named Shop Smart rather than anything suggestive towards the type of products being sold as that would change overtime.

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The main brand colour was set to be orange as it is a colour that draws attention which made it ideal for an online shopping business. The client wanted a simple logo that hinted towards shopping and as such the final composition was a shopping bag with a custom logo and the brand's name and slogan. The shopping bag is also a secondary logo emblem that can be used when needed.