A client started an exotic woods' furniture store and wanted to create a brand from the ground up. Our first pitch was the name Hinterland Creations which is a symbol of where the process for the products take place. We wanted to create a logo that was heavily focused on the process. Exotic lumber was obtained and then furniture was hand crafted in the hinterland regions of Guyana.

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The end concept is a logo that says it all in the name and the slogan "built to last" is the brand's warranty. The brand is big on their product lasting a lifetime due to the lumber used and the process of creation.

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