Just Kids wanted to rebrand for their 10th anniversary so we assisted them in creating that new brand identity they envisioned.
For their 10th Anniversary, Just Kids wanted to rejuvenate their brand. We assisted them in creating a simple but vibrant brand identity with a new slogan they'd love. The logo used 4 main colours that look great together. This gives them a wide range of selective branding choices they can use with premium brands of products they offer to parents. The most important part of this project was creating a slogan that encapsulated the message of their customers. After several rounds of iterations, Just Kids loved our final concept which was "Kids want it. Moms love it".